London-Based Law Firm Considers Starting Legal Action against Sky Vegas Following Betting Communications “Mistake”

Olivia Cole

A London-based law firm has revealed that it could Sky Vegas to court and start legal action against the gambling operator after the company had sent emails to promote its services to recovering gambling addicts.

As Casino Guardian reported, last week, Sky Vegas apologised for the violation of the rules and explained that the promotional emails in question were mistakenly sent to customers who had preferred to exclude themselves from such betting correspondence.

However, local law firm PGMGM revealed that it is currently exploring the possibility of starting legal proceedings against the gambling operator on behalf of up to 120,000 individuals who have received the promotional emails offering them free online spins, although they have specifically opted out not to receive such marketing messages. The law firm, which has vast professional experience in data breaches, urged Sky Vegas’ customers who were affected by the company’s “mistake” and received such correspondence, to get in touch with it through a special website –

Tony Winterburn, legal director at PGMBM and a data breach lawyer, commented on the case and explained that the “mistake” made by the gambling company could have cost some people’s recovery from gambling. He also noted that the emails had already caused harm and distress to people who had chosen not to receive gambling advertising materials for a good reason.

Sky Bet Apologises and Says Gambling Promotional Materials Sent “by Mistake”

The director of Clean Up Gambling, Matt Zarb-Cousin, was among the recovering problem gamblers who received the offers. He shared there were many temptations for users who wanted to keep themselves away from materials promoting gambling services, so they should not be forcibly sent to them again. Mr Zarb-Cousin shared that what Sky Bet did was inexcusable, so the charity organisation would encourage anyone who had received such promotional emails to get in contact with the relevant authorities, inform them about the situation and seek out professional help and support from them.

The law firm that is considering filing a lawsuit against Sky Vegas also insisted on the full scale of the error to be revealed. Mr Winterburn said that gambling operators such as Sky Bet must be more engaged in customer protection measures, especially when it comes to the most vulnerable customers. According to him, it is also important that the company is transparent and willingly disclose how many people were actually sent the promotional materials. He further noted that the company should also reveal the reasons why the emails were sent to individuals who have opted out from receiving such advertising materials in the first place.

As Casino Guardian reported, the Chief Executive Officer of Flutter UK&I, the parent company of Sky Vegas, has apologised to all people who had been affected by the incident. He acknowledged that the company had made a mistake as a result of which a number of people had been mistakenly targetted with promotional communications from the operator. CEO Conor Grant said customers should rest assured that the gambling company is doing everything possible to unravel the mistake and find out the reasons why it had occurred in the first place.

Sky Vegas revealed there is currently a full investigation into the events that led to the betting correspondence being sent to some customers who were not supposed to receive such materials. The company shared that the UK Gambling Commission (UKGC) had been notified about the error as soon as it had been identified. The gambling operator would keep the country’s gambling regulatory body informed as the internal investigations progress.

Olivia Cole

Olivia Cole

Olivia Cole has worked as a journalist for several years now. Over the last couple of years she has been engaged in writing about a number of industries and has developed an interest for the gambling market in the UK.

Daniel Williams
Author: Wanda Peters